what we were asked
Using the new Netflorist logo as the starting point, develop the brand's visual identity by considering packaging, stickers and other touchpoints that could build a recognisable brand.
what we did
We extended the colour palette to create an overall floral feeling with lighter tints and darker tones for contrast and variation in a digital space. A number of holding shapes for the logo were explored as stickers to suit all occasions. We then created over 20 new patterns for use on ribbons, tissue paper, packaging, vehicle livery and just about anywhere you can think of.
Because of the unique and restrained colour palette and flowers as the device, the patterns became instantly recognisable. Judicious use, such as the inside of boxes, reinforced the surprise element and sheer joy of gifting itself.