what we were asked
Design a budget friendly annual report for St John Ambulance that shows all the services they offer that nobody really knows about.
what we did
Two colours for drama and cost effective printing.
We spent the money on perforation and fold marks that allowed an A4 report to reduce by half the width once engaging with each page.
Tear-off pieces provided handy hints, vital information and fun activities relevant to each of the services offered. Think organ donor cards, ‘a guide to performing CPR’, spot the difference, word search and first aid box essentials. This won the coveted Loerie Grand Prix award for Design.