what we were asked
As two dance companies merged into one they needed a new identity.
what we did
8 hours of inspiring video, 400 incredible photographs and two beautiful books later, two fonts were chosen to capture the energy of dance theatre and the elegance of traditional ballet.
Intertwined into one visual form that mimicked the magical movements and signified the new partnership. A balance of soft blue and energetic burgundy creates a unique, non-traditional look for the ballet theatre.
