what we were asked
Come up with names and suitable, innovative packaging, including form and label designs, for a range of fortified water across a few target market segments.
what we did
A number of pack options were created to appeal to each target audience. For example, in the sports market, we named the water ‘jump’ and created a simple spouted bottle to suit the audience. 'Good Earth' appealed to the health-conscious consumer and focussed on the 'medicinal' benefits of the ingredients, amplified by the apothecary-style bottle. 'Ocean' focussed on the natural purity aspects of water with packaging that represented waves for a more 'active' brand and the mysteries of a 'message-in-a-bottle' as a more nostalgic route.